Flavored water is becoming increasingly popular, according to voedingnu.nl. The study shows that 40% of people who drink water, find it easier to do so thanks to the growing availability of flavored water. Consumers under 35 years old in particular are more conscious of the importance of sufficient hydration and drink more water.
The combination of the summer weather and a discount by one of our client’s helped Hoogesteger produce a record number of fresh juice bottles. An achievement we proud celebrated.