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Our founder's believes


Our founder ‘Bert Hoogesteger’ had a strong belief it should be possible for everybody to enjoy fresh juice. Back then in the 1970’s, bottled fresh juice wasn’t available, as the juice became bitter with shelf life limited to 1 day.

This led him to develop his own squeezing machines, and he managed to eliminate the bitterness by peeling the oranges before squeezing. Today, we still follow Bert’s vision: to make the freshest, healthiest juices. And still using our specially-built squeezing machines. Though not in a barn anymore, but in a state-of-the-art juicery of over 12,000m2.